James Creedon speaks at Conscious Capitalism Dallas Chapter Meeting
On April 21, our founder James Creedon shared his story—from a punk rocker, high school dropout, environmentalist, and U.S. Army captain, to IP attorney—with the members of the Conscious Capitalism Dallas Chapter. James discussed how he took time and space to reflect on his life experiences and think about his values, and how he wanted to build a culture at his firm that stayed true to those values.
“When we start thinking about who we are authentically and what we want to do, purpose emerges.”
For our firm, our purpose is crystallized into our mission statement: We Help Inspiring People Build One Amazing Future. To accomplish this mission, we incorporate our firm’s values—Do it. Do it right. Do right.— into everything we do. We consciously cultivate a culture that is focused on excellent work and doing good for our clients and for our community. We also create a compassionate “fail-forward” environment that allows us to admit our mistakes and learn how to do better.
We revisit these values every week in our team meetings and we set concrete and measurable goals for the firm and for our attorneys that tie back to our mission and values. Our commitment to these values guided Creedon PLLC to the Conscious Capitalism and B Corp movements. These movements help us seek out others who are using their businesses to serve a higher purpose rather than only focusing on maximizing profit.
The Conscious Capitalism movement was popularized by John Mackey, the co-founder of Whole Foods Market, and Raj Sisodia, a business professor, in their 2007 book "Conscious Capitalism: Liberating the Heroic Spirit of Business." However, the idea of conscious capitalism has its roots in the work of other thought leaders such as Peter Drucker, who emphasized the importance of businesses serving a purpose beyond just making profits. Conscious capitalism advocates for businesses to prioritize the well-being of all stakeholders, including employees, customers, suppliers, the environment, and the community, while still generating profits. It has gained popularity in recent years as consumers and employees demand more ethical and sustainable business practices. To learn more about Conscious Capitalism, visit the Conscious Capitalism Dallas Chapter website.
The B Corp movement began in 2006 when a group of socially conscious entrepreneurs came together with the idea that businesses could be a force for good in the world. They envisioned a new type of company that would balance purpose and profit, and would be legally accountable not only to their shareholders but also to their stakeholders. This led to the creation of B Lab, a non-profit organization that developed a certification system to recognize companies that meet rigorous standards of social and environmental performance, accountability, and transparency. Since then, the B Corp movement has grown rapidly, with thousands of companies across the world. To learn more about B Corp Certification and B Lab, visit https://www.bcorporation.net/.
ICYMI, here’s a link to the full replay of the event (starting at 3:36): Watch now.
